Thryv Acquires Keap: A Game-Changing Merger for Small Business Technology

Jason Benedict on December 2, 2024

Thryv Acquires Keap: A Game-Changing Merger for Small Business Technology

The Keap Thryv Acquisition: A Detailed Breakdown

On October 29, 2024, Thryv Holdings, Inc. announced a strategic acquisition of Keap Software, marking a significant milestone in small business CRM solutions. The total transaction is valued at $80 million in cash, with Keap having generated approximately $85 million in revenue over the trailing twelve months through June 30, 2024.

Key Acquisition Details:

  • Transaction Value: $80 million in cash
  • Strategic Rationale: Create a market leader in SMB SaaS
  • Immediate Impact: Combines over 100,000 SaaS subscriptions
  • Expected Closing: Fourth quarter of 2024

Leadership Insights:

  • Joe Walsh, CEO of Thryv, described the acquisition as “a transformative moment” that enhances their SaaS business.
  • Clate Mask, Keap’s CEO, emphasized the alignment in vision for helping businesses grow through automation and CRM tools.

What Small Business Owners Need to Understand

This merger represents a pivotal moment for good CRM software for small business owners. The acquisition creates a comprehensive platform with significant benefits:

  • Market Leadership: Strengthened competitive edge in SMB SaaS
  • Geographic Expansion: Increased presence in North America, Europe, and Australia
  • Enhanced Innovation: Integration of AI-powered marketing tools
  • Cross-Sell Opportunities: Expanded solution offerings for small businesses

For more insights on how to leverage these tools, check out our marketing automation blogs on How to Boost Sales with Integrated Marketing and CRM Automation.

How This Impacts Your Business

Before the Merger

  • Disconnected systems
  • Manual data entry
  • Scattered customer information
  • Time-consuming follow-ups

After the Merger

After the merger, you can expect an integrated CRM system for small businesses, automated marketing processes, centralized customer management, and intelligent business insights. To learn more about creating a seamless customer experience, read our marketing automation blogs on The Ultimate Guide to Creating a Frictionless Customer Journey.

Automation Agency: Your Technology Transition Partner

At the Automation Agency, we understand that technology changes can feel overwhelming. Our expertise in marketing automation and sales automation positions us uniquely to help small businesses navigate this transition.

Our C3 Growth Framework in Action

  1. Comprehensive Assessment: We’ll evaluate your current systems
  2. Customized Strategy: Develop a personalized migration plan
  3. Continuous Support: Provide hands-on training and implementation guidance

What Small Business Owners Should Do Now

Practical Steps:

  1. Understand the potential of new client management software for small business
  2. Review your current marketing automation strategy
  3. Schedule a free consultation to explore new opportunities
  4. Prepare for potential system updates

Real-World Impact: A Case for Innovation

The Keap Thryv merger promises to deliver:

  • Enhanced CRM capabilities
  • Advanced marketing automation tools
  • Improved productivity solutions
  • Stronger support for small business growth

Your Next Move

Technology should work for you, not the other way around. The Keap Thryv acquisition represents an opportunity to streamline your business operations, not a challenge to overcome.

Ready to Navigate This Change?

  • Free Technology Transition Consultation
  • Personalized Migration Strategy
  • Hands-On Support Every Step of the Way

Final Thoughts

The business world is evolving, and smart technologies are leading the way. This merger is more than a technology update—it’s a chance to reimagine how your business operates, connects with customers, and grows through smart marketing automation.

Don’t let technology intimidate you. Let Automation Agency be your guide. Schedule your free consultation today and turn this technological transition into your competitive advantage.

About Automation Agency

Automation Agency is a growth agency that helps small businesses increase leads, conversions and customer loyalty through their C3 Growth Framework. Their AI appointment setters like “Alfred” are a game changer – he is a voice-based generative AI tool for automating scheduling which can enhance operations, foster growth and provide competitive advantage. Experience the future of automated scheduling by test driving Alfred.

Jason and Therese Benedict Co-Founded the Automation Agency which offers different business automation and AI solutions. To get more information on how you can grow your business using automation and artificial intelligence powered appointment setting software such as Alfred; please call 602-900-9345 or visit this website:  https://automation.agency/.