Our Services
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People Come To The Automation Agency For Different Commercial or Profit Based Reasons:
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Sales Growth
some want more sales, top line growth...
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Margin Growth
others want more efficiency, bottom line growth...
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Value Growth
while others want to increase the value of their business for sale. It is less about building a sales campaign & more about building systems across their business...
And some want two of the above, or ALL three.
We build, implement, and launch campaigns for small businesses.
As an award-winning, full-service, advertising and marketing agency we offer a diverse suite and abundant array of services that leverage the power of our tested and proven C3 Growth Framework to help create consistent growth in your business.
Our services typically fall under one of the three categories:
1. COLLECT: Target, Attract & Capture Leads
Some come to us because they need more prospective clients walking through the door, they need to COLLECT more leads.
2. CONVERT: Engage, Offer, & Close Leads
Some come to us because they need help to CONVERT the leads they already have, they are running campaigns, but they are not converting clients. Or they want more free time and want to automate this process so they can focus other areas of the business.
3. CREATE: Deliver, Impress & Multiply
And others come to us because they have clients but are not retaining them, not upselling, not building relationships with their customers. They need help to CREATE long-term revenue.
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Collect: you want to collect more leads and connect with more people in the world.
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Convert: you have leads but need automation and focus on customer journey to convert more – you are losing too many leads that you’ve spent money attracting.
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Create: with the focus on creating longer term relationships with customers, upselling, cross selling, retention.
Some clients start in Collect with us and once we’ve got them more leads move to Convert and eventually Create, and they become long term clients with The Agency.
COLLECT. CONVERT. CREATE.
Looking To COLLECT More Leads?
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Social Media Marketing:
- Social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
- Social media contests & giveaways
- Regular posting & engagement
- Social listening for lead opportunities
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Search Engine Optimization (SEO):
- Keyword research & optimization
- On-page SEO (meta tags, headers, content optimization)
- Off-page SEO (backlink building, social signals)
- Local SEO for location-based businesses
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Website Optimization:
- Landing page design & optimization
- A/B testing for landing pages
- User experience (UX) improvements
- Mobile optimization
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Email Marketing:
- Lead magnet creation (e.g., free guides, webinars)
- Drip email campaigns
- Newsletter subscriptions
- Personalized email campaigns
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Pay-Per-Click (PPC) Advertising:
- Google Ads & Bing Ads campaigns
- Display advertising
- Retargeting campaigns
- Landing page alignment with ad content
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Influencer Marketing:
- Partnering with influencers in the industry
- Sponsored content on influencer platforms
- Co-created content with influencers
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Content Marketing:
- Blogging & article creation
- Ebooks & whitepapers
- Infographics & visual content
- Webinars & online courses
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Interactive Content:
- Quizzes & surveys
- Interactive infographics
- Assessments & calculators
- Interactive webinars or live Q&A sessions
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Referral Programs:
- Customer referral programs
- Affiliate marketing partnerships
- Incentives for customer referrals
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Chatbots & Live Chat:
- Implementing chatbots on the website
- Live chat for real-time engagement
- Automated lead qualification through chat
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Lead Magnets & Gated Content:
- Creating downloadable resources (e.g., templates, checklists)
- Gating premium content behind lead capture forms
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Webinars & Virtual Events:
- Hosting educational webinars
- Virtual conferences or workshops
- Q&A sessions to engage & collect leads
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Customer Reviews & Testimonials:
- Encouraging & showcasing positive customer reviews
- Testimonial requests in exchange for incentives
- Utilizing reviews in marketing collateral
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Analytics & Data Analysis:
- Utilizing analytics tools for tracking website performance
- Analyzing user behavior & conversion paths
- Iterative improvements based on data insights
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CRM Integration:
- Integration with Customer Relationship Management (CRM) systems
- Lead scoring & segmentation
- Automated follow-ups & personalized communication
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Partnerships & Collaborations:
- Collaborative campaigns with other businesses
- Joint webinars or events
- Co-hosted content or giveaways
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SMS Marketing:
- Text message campaigns for promotions & offers
- SMS-based contests & surveys
- Opt-in strategies for SMS communication
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Offline Marketing Integration:
- QR codes linking to lead capture forms
- Event sponsorships with lead capture opportunities
- Print materials with QR codes or custom URLs
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Looking To CONVERT More Sales?
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Email Marketing:
- Targeted email campaigns
- Personalized follow-up emails
- Drip campaigns based on lead behavior
- Cart abandonment emails for e-commerce businesses
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Marketing Automation:
- Automated workflows for lead nurturing
- Behavior-based triggers for personalized communication
- Lead scoring to prioritize high-value leads
- Automated follow-up based on customer journey stages
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Conversion Rate Optimization (CRO):
- A/B testing for website elements
- Landing page optimization
- Call-to-action (CTA) testing and improvements
- Form optimization for easier lead capture
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Retargeting Ads:
- Display ads targeted at leads who visited specific pages
- Dynamic retargeting for personalized product recommendations
- Social media retargeting ads
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Sales Funnel Optimization:
- Mapping & optimizing the entire sales funnel
- Identifying & addressing bottlenecks in the conversion process
- Streamlining the customer journey for a smoother experience
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Personalization:
- Personalized website content based on user behavior
- Dynamic content in emails
- Personalized product recommendations
- Tailored offers & discounts
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Social Proof:
- Customer testimonials & success stories
- User-generated content showcasing positive experiences
- Reviews & ratings prominently displayed
- Social media mentions & endorsements
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Live Chat & Customer Support:
- Real-time support through live chat
- Chatbots for immediate responses
- Proactive engagement with potential customers
- FAQs & knowledge base for self-service
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Sales Enablement Tools:
- CRM integration for seamless communication
- Sales playbooks & scripts
- Sales training & ongoing education
- Collaboration tools for marketing & sales alignment
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Webinars & Demos:
- Hosting product demonstrations
- Educational webinars showcasing product/service benefits
- Q&A sessions to address potential customer concerns
- On-demand webinars for flexible consumption
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Cross-Selling & Upselling Campaigns:
- Targeted campaigns for related or upgraded products
- Bundle offers & package deals
- Loyalty programs to encourage repeat business
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Customer Journey Mapping:
- Understanding the customer journey from lead to sale
- Identifying touch points for optimization
- Creating targeted content for each stage of the journey
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Remarketing & Follow-up Sequences:
- Follow-up emails after a trial period or free trial
- Post-purchase follow-up sequences
- Personalized communication based on customer behavior
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Interactive Content:
- Quizzes & assessments to guide product recommendations
- Interactive product tours & demos
- Configurators for customizable products/services
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Mobile Optimization:
- Incentives & Limited-Time Offers:
- Time-limited discounts or promotions
- Exclusive offers for leads in the consideration stage
- Early access to products or services
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Incentives & Limited-Time Offers:
- Time-limited discounts or promotions
- Exclusive offers for leads in the consideration stage
- Early access to products or services
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Feedback & Surveys:
- Post-purchase surveys for feedback
- Net Promoter Score (NPS) surveys
- Continuous improvement based on customer input
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Referral Programs:
- Encouraging satisfied customers to refer others
- Offering incentives for successful referrals
- Providing referral tools & resources
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Looking To CREATE More Repeat Sales & Client Advocacy?
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Customer Loyalty Programs:
- Points-based reward systems
- Tiered loyalty programs
- Exclusive discounts & perks for loyal customers
- VIP access to new products or services
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Customer Retention Campaigns:
- Targeted email campaigns for existing customers
- Personalized offers based on purchase history
- Subscription renewal reminders
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Feedback & Reviews:
- Soliciting customer feedback after a purchase
- Encouraging customers to leave reviews & testimonials
- Utilizing positive reviews in marketing materials
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Exclusive Content & Communities:
- Providing exclusive content for existing customers
- Creating a community or forum for customers to connect
- Special access to webinars or events for loyal customer
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Personalized Communications:
- Personalized emails addressing the customer by name
- Tailored product recommendations based on past purchases
- Birthday & anniversary promotions
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Replenishment Reminders:
- Automated reminders for product replenishment
- Subscription-based models for consumable products
- Discounts for repeat purchases within a certain timeframe
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Surprise & Delight Campaigns:
- Sending unexpected gifts or discounts to loyal customers
- Special promotions for long-term customers
- Personalized thank-you notes or messages
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Customer Education Programs:
- Educational content on how to maximize product benefits
- Tips & tricks for using the product effectively
- Webinars & tutorials for advanced features
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Cross-Channel Engagement:
- Consistent messaging across various channels
- Integration of customer data for seamless experiences
- Omnichannel marketing for cohesive brand interactions
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Referral Programs (Continued):
- Ongoing referral incentives for existing customers
- Referral contests & challenges
- Acknowledging & rewarding successful referrals
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Customer Appreciation Events:
- Integration with Customer Relationship Management (CRM) systems
- Lead scoring & segmentation
- Automated follow-ups & personalized communication
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Subscription Models:
- Introducing subscription-based services or products
- Subscription bundles for added value
- Loyalty discounts for long-term subscribers
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Gamification:
- Loyalty point gamification for engagement
- Interactive challenges and quizzes
- Virtual badges or rewards for achievements
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Social Media Engagement:
- Utilizing analytics tools for tracking website performance
- Analyzing user behavior & conversion paths
- Iterative improvements based on data insights
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Re-Engagement Campaigns:
- Targeted campaigns for dormant or inactive customers
- Reactivation emails with special offers
- Incentives for returning customers
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Personalized Packaging & Unboxing Experiences:
- Customized packaging for repeat customers
- Including personalized notes or gifts in packages
- Creating memorable unboxing experiences
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Automated Upselling & Cross-Selling:
- Automated recommendations based on purchase history
- Upsell campaigns for complementary products or services
- Cross-selling prompts during the checkout process
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Sustainability & Corporate Social Responsibility (CSR) Initiatives:
- Highlighting eco-friendly & socially responsible practices
- Supporting charitable causes & involving customers
- Green loyalty programs promoting sustainable choices
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Uncertain about where to begin or which services to prioritize?
Embark on your marketing journey with confidence by taking our C3 Quiz. This insightful quiz is designed to pinpoint your specific needs and guide you towards the most effective strategies tailored to your business. Elevate your marketing game, unlock new possibilities, & set the stage for unprecedented success. Take the C3 Quiz now and pave the way for a transformative marketing experience!
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Why Work With Us?
The Automation Agency is an award-winning marketing agency
We helps small businesses to grow revenue, expand clientele, enhance productivity, increase sales and enjoy more freedom from their business
We can automate your sales and marketing while maintaining growth within your business.
Frequently Asked Questions
Most frequent questions and answers
If you’ve reached this page, your journey has already begun with the Automation Agency. However, you can click the “Start Now” button below to choose the marketing package that best fits your monthly marketing budget.
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