How Many Calls To Action Should You Use?
A guide on how to get higher conversions from your paid traffic.
Wondering what might be going wrong with your digital marketing strategy? Have you considered that the campaign itself might be fine, but there could be an issue with your next step?
The role of a webpage, on which you direct your paid traffic, is like a main character in your digital marketing process. The CTAs in a webpage are equally important. If your webpage doesn't have those, then people might not do what you want them to do. CTAs help you get more sales or contacts by clearly telling visitors how to take the next step.
But first know - on which web page the traffic should be directed
Generally, marketers direct their hard-won traffic to their website’s homepage. However, there is a better way. Directing your traffic to a dedicated landing page can significantly improve your conversion rates.
No, landing pages are not the same as a homepage.
The key difference between the two is that a landing page focuses solely on promoting a specific product or service, while a homepage acts as a hub, providing overall information about all your products or services.
Think about this:
You are in the office, your sales are going down, and you want a better solution to grow your customer base once again. So, you call up a digital marketer and ask him to provide reports and solutions.
Instead of giving you detailed statistics and specific strategies, he just gives you a general idea of how digital marketing works and its importance in growing the customer base. You have no idea what to do next.
In this scenario, you are the potential customer, and the marketer represents a type of ad.
As the owner of your company, you already know the benefits of digital marketing and why you should use it. But you were looking for a specific strategy on “how to do this.” Instead, the marketer just reiterated what you already knew.
Now, you are left with a continuous question ringing in your head: “What next?”
Yes, you will find another digital marketer instead of giving a chance to this one. You will find someone else who will actually solve your problems and address your specific needs.
The Game of Call to Action in a Landing Page
Explaining What is a Call to action in a broader sense
A CTA isn't merely a button labeled "click here," "book now," or "learn more." It serves to compel your prospects to take action. Broadly, the layout of your landing page should encourage a prospect to act. When your page provides the exact solution your target audience is searching for, they are most likely to take action and contact you immediately. However, if your landing page offers only generalized information without addressing specific needs, prospects might not feel compelled to act.
To understand this better, Consider this example:
You want to create an HTML contact form and search for a guide online. You land on a page that provides a general solution on "how to make a contact form" without specifically addressing how to create it in HTML. Despite the page having many CTAs, you won't take action because it doesn't address your specific need.
The above website gives a general idea of how to create forms easily.
Now, you click on the second search result and find a page that specifically addresses your problem, providing the exact solution you need. This page is more effective, as people are more likely to take action and click on the call-to-action button because it delivers exactly what the prospect wants.
