“JustCall has been an integral part of our business,” Automation Agency Co-founder Jason Benedict said in a recent interview with JustCall International Business Manager Sandeep Gaur. “As a referral partner to JustCall, we sell and serve and support JustCall customers,” Jason added. “So, we actually sell that as a part of our service offering now which has been phenomenal.”
JustCall is an anytime, anywhere, any-device phone system for sales and support teams. The company offers call-tracking, call-recording and text message marketing platforms that integrate with Keap/Infusionsoft.
Users can add click-to-call and click-to-text buttons for Keap and Infusionsoft contacts. In addition, the integration allows Keap and Infusionsoft clients to make calls, receive calls, track missed calls, listen to voicemails and call recordings and also send and receive text messages from the Keap and Infusionsoft dashboard.
After the COVID pandemic forced businesses to close offices and implement remote work, many business owners realized the importance of optimizing their client marketing system to include a variety of customer communication choices. Text message marketing has especially become more important as employees, managers, prospects and clients have been scattered from brick-and-mortar offices to home offices.
For Automation Agency, COVID-fueled business disruption created some concern for the firm’s client base but Jason explains how Automation empowered beleaguered businesses to overcome challenges created by lockdowns and remote limitations.
“We were concerned about some of the implications that might happen with some of our clients – like chiropractors that got hit pretty hard,” Jason said. “That’s one of the verticals that we serve; a lot of those businesses that do face-to-face type of consulting really got hit hard,” he added.
In the midst of so many businesses stumbling and coming to a screeching halt – Automation Agency continues to serve and support them. And the partnership with JustCall adds even more value to those relationships.
Jason says many clients are wondering: “What do I need to pivot? I need to make my business go in a different direction to help to make sure that in the event this happens again in a different direction, I’ve got a backup solution. I have automation that’s going to help me to support my business. That can especially be true in the event that team members get sick or the office gets closed down.”
Text Message Marketing
Because most people prefer to receive text messages versus emails, Automation Agency and JustCall offer a powerful value proposition for their prospective clients.
“We tell them: ‘Take a look at your inbox and tell me how many unread messages you have and then go look at your cell phone and tell me how many unread text messages you have,’” Jason said.
“You’re really only as good as your open rate. If you’re a business that solely relies on email marketing, you may be lucky if you get a 15, 20 or 30 percent open rate; whereas text messages get a 98 percent open rate and they’re read and opened in a matter of 2 to 5 minutes.
As a partner AND customer of JustCall, Automation Agency has transformed their own internal and external communication.
“Even from an operational standpoint, JustCall has dramatically changed our business – it’s helped not only myself to have better visibility of overall operations but I’ve been able to help our team members to do better upsells and better conversions,” Jason said. “I can easily click a link and go listen to a [sales] call and I could say ‘Hey, you really missed the opportunity to position the customers pain point and provide the solution that we offer.’”
“We just sent [JustCall] another referral this morning and we just closed another $7,000 contract today where we’re implementing JustCall as a part of the solution. It’s really become a core piece of the automation that we’re designing and implementing for businesses these days.”
Maximizing Keap and Infusionsoft with JustCall
Automation Agency team members log into JustCall every day via the Keap and Infusionsoft CRM. With a few clicks of a button they are able to text and call clients with ease. “We don’t have to dial and take the time, so immediately my mind would go to all of the time savings that we would lose from not having a system,” Jason tells Sandeep. “This has been such a great opportunity for us and has helped us to grow revenue and save time.”
“We’ve had continuous growth year-over-year, month-over-month,” Jason said. “Most recently this year we’ve had 108 percent growth. So, we’ve had just a ton of inbound calls so much so we had to actually pivot and change our Call structure.”
“JustCall has seen similar kind of growth in the past 2-3 years,” Sandeep said. He added that he’s happy to know that JustCall played a vital role in providing Automation Agency with a place to “connect with [customers] as soon as possible, ensuring a zero communication gap.”
Jason agrees, noting the JustCall system seamlessly integrates with Automation’s CRM, Keap and Infusionsoft. “We’re very big on communication and documentation so any call or any text message that goes inbound or that goes outbound – all of that is tracked and documented directly in our CRM without any hiccups or any delays or challenges.”
In the event a team member must be absent due to an illness or emergency, Jason can instantly get direct access to all documentation and communication from the projects and the clients the team member is assigned to oversee – and all without having to scrape through a jumble of folders and dislocated notes.
In the final analysis, Jason says JustCall’s next-level support, combined with the power of the platform’s laser-sharp Keap and Infusionsoft integration, constantly assures him Automation Agency made the right choice.
“When we’ve needed special custom integrations or features that didn’t exist, we go directly to your engineering team and provide that feedback and support,” Jason tells Sandeep.
“We recommend the features to our businesses after we vet it for them. You guys are doing phenomenal and we’re excited about the future growth for JustCall and for our partnership as well.”
Ready to take your Keap and Infusionsoft CRM to the next level? Sign up for a Free Trial of JustCall for Infusionsoft today!